GUEST BLOGGER: Arts Publicist/Writer – Sabrina Furminger

Arts Publicist/Writer, Sabrina Furminger

This Wednesday I would like to welcome the sensational and incredibly inspiring, Sabrina Furminger to be my guest blogger! She is a very busy lady with many talents, and I do believe I am her newest #1 fan. One of my dreams is to one day move out to BC, so if/when I do, I will certainly have to meet her in person and follow her around to some fabulous shows and events! Maybe even request her assistance with something fantastic to promote nerdbiskit – Mustaches the Musical, perhaps?! I was so excited and inspired after reading her responses – I just love a lady who can take on so much and who truly loves every minute of it! It was a pleasure getting to know her via this interview, and I hope… no, I know, that you’ll enjoy it, too! I have to pick up a copy of her book ASAP, probably right after posting this 🙂

nerdbiskit: So, what’s the story? Who are you, and what do you do? How did it all start? Short bio!

Sabrina: My name is Sabrina Furminger. By day, I am a busy arts publicist. I plot and execute media campaigns for Vancouver-based theatre and dance companies, art exhibitions, and cultural festivals, including the Powell Street Festival, the longest running community arts festival in Canada. I craft and distribute press releases, coordinate interviews and photo shoots, and at the end of the day, I get to slap on my favourite leopard print stilettos and attend amazing events and performances.

By night, I am an award-winning writer of speculative fiction. My stories have appeared in OCW Magazine, Ricepaper Magazine, and Luna Station Quarterly; in September 2012, a story I wrote entitled Matryoshka will appear in EDGE Publishing’s Danse Macabre anthology. Last summer, I published The Healer, a paranormal romance in which (ahem; reading from the back cover now) “a young woman struggles with her extraordinary ability to heal—until a chance encounter with a brooding urban samurai sends her world skidding off its axis.”

And by day AND night, I’m a wife, daughter, sister, friend, geek, and mother to the best toddler ever. I watch a lot of Sesame Street. I think Grover is wise beyond his years.

nerdbiskit: Why do you do it?

Sabrina: Self-promotion doesn’t come naturally to everyone. Some artists find it mighty difficult to talk about themselves or their work. They’re humble; they don’t like to brag. At the same time, they need an audience for their work, because without that audience, their work isn’t truly alive. So what’s a shy artist to do?

They can hire me. I use my communications chops to connect artists with their audiences. I love sitting in a sold-out theatre and eavesdropping on the people around me as they talk about how they found out about the show—and they’re naming articles I lobbied for, or radio interviews I arranged. I feel like the work I’m doing is important.

Plus, it’s fun! I’m a lover of culture. Performing is in my blood: I’m a classically trained singer and have spent a lot of time on stage. This work combines my love of art with my natural ability to talk and write.

As far as my speculative writing goes—well, I have to write. I have no choice. If I didn’t get the words out of my head, they’d ooze out of my ears and down my back and, really, who’d want to clean up that mess?

nerdbiskit: What’s unique about you and what you do? What sets you apart from the pack?

Sabrina: It sounds trite to say, but: I genuinely care. PR people can be pushy, plastic, and insincere. They talk a big game to get the contract, and once they get it, they do the bare minimum, because they’re not emotionally invested. That’s not who I am. These days, artists are feeling the pinch. They’re not getting the public funding they used to. Every dollar is precious. I never forget this. I’m invested right along with them.

nerdbiskit: What/who is your inspiration?

Sabrina:  My clients inspire me. They dream big and create soul-stirring work under impossible funding conditions. I’m also inspired by gutsy historical figures like Elizabeth I, Winston Churchill, Mahatma Gandhi, Norman Bethune, and Nellie McClung, as well as the centuries of unsung humanist heroes who paved the way for all of us. We’re living in their future, and we owe it to them to build on their hard-won victories. And then there is my family—my husband, mother, father, sister, and daughter—who inspire me in countless ways, and who’ve shaped me beyond measure.

nerdbiskit: What are some of your favourite things? (To do, to eat, to think about, etc.)

Sabrina: Here are ten things that make me grin like an idiot:

1. Post-apocalyptic literature.

2. Cocktails that taste like candy.

3. The beautiful eighty-year-old wardrobe I recently rescued from a thrift store. I can hear its sighs and songs every time the hinges creak.

4. The time Ricky Gervais sang Elmo a lullaby: (watch it here).

5. My Spock cookie jar (currently filled with Mini Eggs).

6. The ring I always wear that my late grandfather made while working in a Montreal steel factory decades ago. His job involved backbreaking manual labour, but then he had a little side business where he made these delicate rings from end bits. He sold the rings to his co-workers and also gave them to his wife and daughters. The ring is like my very own Ring of Power—my preciousssss.

7. The thirty minutes every evening when my toddler stumbles around like a crazy person, cackling and shrieking at everything in sight—after which she collapses and sleeps for twelve hours straight.

8. M*A*S*H (the Colonel Potter years, specifically)

9. The few hours every week I spend in a coffee shop with my MacBook Air and an impossibly sweet chocolate-caffeine concoction, spinning out futuristic tales.

10. Coconut-scented candles.

nerdbiskit: How do you know Lisa Bell of nerdbiskit? Do you think her mustache obsession is a little ridiculous?

Sabrina: nerdbiskit is a beacon of crafty awesome in the global geek girl community. I was referred to nerdbiskit by a fellow geek mom who knew I’d love Lisa’s aesthetic—and she was right. I follow nerdbiskit on Facebook and Twitter and have pretty much swooned over every photo she’s posted. I keep meaning to order a Ryan Gosling mirror—okay, that’s it. I’m going to buy it as soon as I finish this blog post—and probably a couple of mustaches, too. Etsy, ho!

nerdbiskit: That about wraps it up! Learn more about this incredibly interesting lady via the links below!


xoxoxo Lisa


  1. […] the guest blogger of the week over at the nerdbiskit site! Pop over to read my answers to nerdbiskit’s zany questions—and check out her selection of groovy […]

  2. Sabrina–what a cool lady you are–what an exciting life you live! I am in awe!

    I loved the interview!

  3. […] I received a weekly set of mustaches in the mail as a thank you from my previous guest blogger, Sabrina. She is the best! As if the ‘staches weren’t awesome enough, her book, The Healer, […]

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